How I work.
Every project presents a new challenge.
Every challenge is different. The ability to be flexible in approach is key. As strategies change, I make adjustments in what tactics are deployed.
Understand the problem: utilize effective research tactics to empathize with user needs.
Determine the complexity: I gauge project scope to plan effectively and choose the right tactics to deploy.
Explore possibilities: use tools like maps, flows, and wireframes to structure my thoughts, and interrogate my assumptions.
Map the design direction: define the visual and functional patterns that will solve the business problem.
Establish a feedback loop: Present early and often with users and stakeholders.
Iterate with empathy: present often to establish a feedback loop - refine designs with user-focused iterations.
Every challenge is different. The ability to be flexible in approach is key. As strategies change, I make adjustments in what tactics are deployed.
Understand the problem.
Determine the complexity.
Explore possibilities.
Map the design direction.
Establish feedback loop.
Iterate with empathy.
Every challenge is different. The ability to be flexible in approach is key.
As strategies change, I make adjustments in what tactics are deployed.
Understand the problem: utilize effective research tactics to empathize with user needs.
Determine the complexity: I gauge project scope to plan effectively and choose the right tactics to deploy.
Explore possibilities: use tools like maps, flows, and wireframes to structure my thoughts, and interrogate my assumptions.
Map the Design direction: define the visual and functional patterns that will solve the business problem.
Establish a feedback loop: Present early and often with users and stakeholders.
Iterate with empathy: present often to establish a feedback loop - refine designs with user-focused iterations.
My work.
A few projects to highlight different design tactics.
*In some case studies branding has been changed to observe confidentiality with client
My work.
A few projects to highlight different design tactics.
