Musicians using price comparison sites struggle with inefficient and cluttered shopping cart interfaces that do not effectively support the comparison and purchase of musical instruments and equipment. The current offerings fail to provide a seamless and intuitive user experience, especially when comparing cost for the same product - leading to difficulties in making informed purchasing decisions and completing transactions smoothly.
Users
Professional Musicians
Amateur Musicians
Beginner Musicians
Friends and Family of Musicians
Research
01.Competitive Analysis
02.UX Research Artifacts: Empathy Maps, Personas, User Journeys, etc
03.User Interviews and Iterations
Finding #1
User Uncertainty:
Hobbyist and Amateurs are left feeling uncertain if they are getting the right items, which detracts from their overall shopping experience.
Finding #2
Decision Fatigue: The lack of clear and accessible comparison features makes it challenging for users to evaluate and select the best products.
Finding #3
High Cart Abandonment: users abandon their carts to check prices elsewhere, leading to lost sales opportunities.
Prototype sessions reveal that mobile interactions need to be improved.
While users are receiving all the necessary information, the scope of interactions has expanded and should be more focused on expert insights and reviews. Enhancing the mobile experience with intuitive interactions will create a more enjoyable and engaging customer experience.
